Photography is very wide. It is not just about beautiful sunrises and sunsets, vacation memories, weddings, family gatherings and events. It is more than that because it is always with us in our lives daily. It also entails a very integral marketing part in business, that is Product photography.
The Value of Products Photography
Product Photography involves creation of product images for purposes of marketing the product. The images may be used on billboards or on the websites of internet or online market places like ebay, Amazon and craiglist. You take the product photos and work on them. Working on them is quite involving. It involves some techniques that can benefit anyone in their photography, even if it may not involve products. It is a fun and enjoyable profession indeed.
It should be understood here that focus is supposed to be more on the product than the photography itself. Focussing on the product helps you produce very perfect product images that easily entice a person to desire the item, whatever it may be. The product photo should speak for the product, conveying its clear message of quality to a potential customer.
Gears for Products Photography
Of course gear varies with the type of product. All you need for a start is any digital camera. In a professional’s you will most likely find most, if not all of the following.
Lenses,You will find quite a number of lenses. However, most of the professionals favor primes because they are quite sharp.
Macro lenses are most desired for detailed shots while tilt shift lenses are used when you want to avoid distortion of the image of the product. Generally, you need to ensure that your camera settings are right for the job.
Lighting,Sevearal items are used to create the desired light for an excellent shot. The Multi strobe lighting set up is made up of things such as softboxes, snoots, ringflash, umbrellas and grids among other modifiers of light. Flags are also used to block light.
Background,The background can be made up of seamless multi colored paper, light cubes, clear plexiglass, black plexiglass and light tents.
Tripod,This essential component in the studio helps you to move lighting and adjust it apart from helping to keep the camera consistent.
Stand or rigging, Some products are unable to support themselves and require a special rigging or stand. They can be dress forms in case of clothes or aluminum rods for holding the product properly in place. A fishing line as well is vital. These can be removed during post photography processing.
Preparation, The more time you dedicate to your preparation, the higher the quality of the product image you will create. Cleanliness of the product, for example, is very important. Have a micro fiber piece of cloth and other cleaning items near you. Clean the product thoroughly to rid it of the smallest dirt, fingerprints and dust because they show in your final photo image. It takes less time to clean the product before photography than cleaning the photo image after photography.